Rebranding case study of Rica Builders including small business marketing and custom web design

REBRANDING: Rica Custom Home Builders

Small Business marketing, custom web design and nj rebranding



Designer sisters, Jennifer and Melissa
fill their interior design and home
furnishings showoom with wonderful
personal charm and beautiful pieces for
a home. Their passion for their design
clients and wide-ranging search for
special home furnishings leave them
little time to brand and market their
business beyond classic word-of-mouth.
To grow their small business, they
hired PM Design to retell their brand
story anew and to share the delight
of the Chelsea Forge experience in
planning, shopping for and designing a
dream home.

  • Small Business Branding
  • Small Business Marketing & Strategy
  • Custom Home Builder Web Design
  • Mobile Website Design
  • Copywriting
  • Print Design
  • SEO
  • Profile Website


Our Home Building brand and website needed a fresh makeover after years of us being too busy and us putting offf technical and social media updates. Phil and his team quickly put Rica Buiderson a smart track with first-rate branding, new custom website, new mobile and an overdue web presence on lead-generating PM Design is now creating new marketing initatives, ads and company business items that are inspiring us as well as attracting new customers and business partners. At last our brand, web and marketing materials tell our business story well and showcase why we are a top custom home builder in New Jersey. We are very pleased with PM Design’s branding efforts. If you are a small business that needs to grow, call PM Design. They do a great job.”

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